Artist Request for Design:
Help Bring our Sasquatch Mascot to Life
At Higher Love, we’re committed to creativity and connection through the holistic, healing power of cannabis.
Rooted in the beautiful Upper Peninsula of Michigan, we embrace and uphold small-town values like honesty, humility, and compassion, while fostering togetherness and wellness for all. Our stores are more than retail spaces—they’re experiences, carefully curated to celebrate community, creativity, and the journey toward balance and joy through the use of our healing plant.
As a vital next step to growing our brand and increasing our influence, we’re thrilled to introduce Sasquatch as the heart of a new sub-brand for Higher Love. Sasquatch is more than just a mythical creature; he represents the very essence of our brand and we are excited to be adding another layer of humanization of our brand story and values.

Some of the key elements of Sasquatch (aka Bigfoot) that we hold near and dear:
Connection to Nature
Sasquatch is a creature deeply tied to the wilderness, representing a harmony with nature that mirrors cannabis’s natural origins.
Mystery and Intrigue
The legend of Sasquatch sparks curiosity and invites discovery, much like the evolving journey of cannabis. Its mystique aligns with the sense of exploration and wonder customers feel when finding new ways cannabis enhances their lives.
Cultural Recognition
As a widely recognized figure in folklore and pop culture, Sasquatch appeals to diverse audiences with universal charm. Its cultural familiarity makes it a relatable and iconic symbol for Higher Love’s inclusive brand.
Symbol of Independence
Sasquatch embodies freedom, resilience, and authenticity, living boldly on his own terms. This reflects the empowerment cannabis provides to those seeking wellness and self-discovery.
Relatable and Approachable
Despite its mythical status, Sasquatch is often portrayed as friendly and welcoming. This makes it a perfect representation of Higher Love’s inviting and inclusive retail experience.

Sasquatch & Higher Love
Currently, we have two 15 foot statues being built for our primary retail locations (Ironwood & Menominee) and a life-sized mascot costume already underway, so the next step is to develop an illustrative version of the character, “reverse-engineered” from the current likenesses in motion.
We need to ensure scalability and versatility of the illustrative character, and confirm the design is in alignment with our impactful storytelling objectives, establishing a strong foundation for the long-term success of the sub-brand (think Bucky the Beaver mascot from Buc-ee's gas station chain). To us, Sasquatch could be a multidimensional being, he could be a skilled cultivator with thriving cannabis gardens hidden deep in the forest or in an alternate realm. We can’t wait to see what you come up with.
We’ve already started bringing our Sasquatch to life through striking physical representations, but now, we need you to help complete the vision through character illustration.
This is your opportunity to contribute to a brand dedicated to enhancing lives, building connections, and creating something truly extraordinary. We believe we’re doing something that has never been done before in cannabis. Interested? Let’s work together to create our Sasquatch that embodies the heart and soul of Higher Love.
Framework | Invitational Request for Artwork
Three Total Design Rounds, Paid Submissions for Each
What's in it for you?
We’re seeking a long-term partnership with a creative visionary to design the illustrative likeness of our mascot! At Higher Love, we’re all about embracing creativity, community, and the cannabis lifestyle. We want a Sasquatch mascot character design that captures our spirit and speaks to our audience, something that’s vibrant, fun, and memorable. It should embody the chill vibes, inclusivity, and innovation of cannabis culture while reflecting our values of connection to nature and independence and remain true to the statues and mascot costume we’re currently building.
This is your chance to help shape the identity of Higher Love’s new sub-brand - we want to see your unique perspective on what a life-like, characterized Sasquatch should look like.
In the spirit of transparency, you are one of the artists we have selected to participate in this invite-only request for artwork. We feel that your artwork best aligns with the direction our brand is heading and we’re excited to see what you’ve got! We need to be up front that we may potentially move forward with another artist's work. We’re grateful for your time and consideration and look forward to the potential of collaborating with you!
(rounds 2 and 3 invited back, if selected)
cash prizes
for winners of each round
- Long-term design relationship with Higher Love for future mascot designs + additional character designs as the sub-brand grows and evolves
- We are seeking a long-term partnership with a talented illustrator to create Sasquatch designs as featured in social media, merchandise, in-store display, video productions, community events, etc.
- On-going genre design projects and continued support of the artists’ community
- Invitation to our mascot launch party in Michigan
- Additional paid project with a full artist merch capsule release (available in Higher Love stores and online), released in sometime in 2025
- Additional cannabis gifts courtesy of Higher Love, if preferred
- Grand cash prize
Round One Scope:
Illustrative Sasquatch Character Design
Interested? Please confirm your participation by letting us know your costs for the above scope, and preferred payment structure (sending an invoice, half up front, etc.), from there it’s up to you to create Sasquatch!! Once confirmed, use the submission form below to provide designs by the deadline.
By confirming your participation, you accept and agree that the rights granted to Higher Love are for the exclusive usage of the design. Higher Love reserves the right to modify the design at will.
Must work in tandem with existing parent Higher Love brand
Brand guide in artist folder
Artist guide in artist folder
Should draw inspiration from the statues and mascot costume already in motion
Statue photos in artist folder
Current mascot costume photo in artist folder
Sasquatch story in artist folder
Must be unique, memorable, and scalable
Looks good on a lighter up to a billboardMust include a primary character design
While we love sketches and the artist’s process, accepted submissions will be a finalized design upload (in PNG or JPG format) to our web submission form Square, 2000x2000 pixelsDeadline for Submissions: February 20th, 2025
Because there are multiple rounds of judging and submissions, we do need to be punctual with deadlines. If for some reason this will not be workable, please let us know and we’ll see what we can do
Submit Your Art by February 20th!
You’ll be personally notified about your status via email for each additional round.